Who or what is BBO?

BABYBLUEOCEAN is an Indie label for urban artists. With BBO, we are creating a new label concept in which we meet artists at eye level and pursue the "squad idea". With us, the signed artists become a full-fledged part of the label and a member of the movement.

How did BBO come about?

It all started with a shared vision of a completely independent label with major structures in execution. After the first meeting between LZY. and Nikola Popović who quickly realized that they shared the same dream of something bigger than just a pure artist management agreement and were committed to putting BBO on the international map.

What is the goal of BBO?

The goal of BBO is to offer our artists a 360-degree service and to continue to ensure artist management on an equal footing. True to the principle: Act like a major, feel like an Indie.

What does BBO stand for?

BBO stands for the "Squad Philosophy" - each artist represents the label and vice versa regardless of current trends and genres or partners. We attach great importance to solidarity, authenticity and honesty. Together, we are one unit and act as such.

What makes BBO different
from other labels?

BBO is the abbreviation for BABYBLUEOCEAN. In business administration, the "Blue Ocean Strategy" stands for the creation of new markets. With our crew mentality, we want to differentiate ourselves from conventional labels and offer a home for artists with the same squad mentality.

For us, the "we" is in the foreground!